LuLu Exchange opens 84th branch in the UAE at Al Dhaid, Sharjah

LuLu International Exchange – one of UAE’s leading cross-border payments and money exchange companies, has opened its 84th branch in the country at Al Dhaid in Sharjah. With this opening, LuLu Exchange has given a fillip to its intention to aggressively diversify its network and reach a larger cross-section of the nation’s population.
The branch was inaugurated by Adeeb Ahamed, MD, LuLu Financial Group, in the presence of other senior management, as well as dignitaries from the UAE’s payments ecosystem. The opening also marks the 249th Global Branch of the LuLu Financial Group, of which LuLu Exchange is part of.
Talking about the company’s ongoing growth strategy, Ahamed, said, “The UAE is our most widely networked market and today’s opening further establishes our commitment to bring our services closer to the people of this nation. We are bullish about the country’s financial services sector and have strategically rolled out various offerings through physical and digital mediums to service a wider demographic base. Through our newest branch, we hope to play a meaningful role in the cross-border payment needs of both locals and expats residing in Al Dhaid.”
Thampi Sudarsanan, AVP, LuLu International Exchange, said, “Our new branch at Al Dhaid has been strategically opened keeping the convenience of our customers in mind. Even as we pursue our digital transformation journey, we remain committed to strengthening our physical network, which in many ways, continues to be the first touchpoint for our customers. The Al Dhaid area is home to people from all nationalities, and the new branch will thus play a key role in ensuring our services are within reach of our customers.”
In line with the company’s customer engagement initiatives this year, the Al Dhaid branch will offer services such as remittances, WPS and currency exchange, while doubling up as an engagement centre for customers looking to transition to the company’s digital offering, LuLu Money.