LuLu Exchange and LIVAN UAE Join hands for Channel 4 Radio’s Football Campaign

Dubai, UAE: LuLu Exchange, one of the UAE’s leading cross-border payments and financial services providers and LIVAN UAE, the automotive brand under Al Khoory Group, distributed by Next Generation Mobility in the UAE, have formalized their association at a signing ceremony in Dubai. LuLu Exchange serves as Title Sponsor of Channel 4 Radio’s ‘Kick Off & Drive Away’ campaign with LIVAN UAE joining as Campaign Sponsor.

Conceived around the football fever building across the UAE on the world’s biggest sporting event, the campaign will see Channel 4 Radio listeners win exciting prizes, including two LIVAN X6 Pro vehicles and official AFA merchandise, through a series of on-air contests such as Predict & Win. As the Regional Fintech Partner of the Argentine Football Association (AFA), LuLu Exchange brings its football association full circle with this campaign and encourages its customers to be part of it by tuning in to Channel 4 Radio’s programmes and participating in the contests throughout the campaign period.

The signing ceremony was attended by Mr. Hamed M.T. Khoory, Managing Director, Al Khoory Group, along with senior delegates, who held discussions with the LuLu Exchange leadership team, including Mr. Shaiju Mohandas, Deputy CEO, LuLu Exchange, on long-term opportunities between the two organisations.

“Today marks an important milestone as LuLu Exchange and Al Khoory Group. LIVAN UAE come together in a partnership built on a shared vision of innovation, digital transformation and customer excellence,” said Mr. Shaiju Mohandas, Deputy CEO, LuLu Exchange. “More importantly, its the beginning of a long-term partnership and we look forward to introducing many more initiatives that enhance customer experiences and shape a smarter and more connected future.”

“Being part of this campaign alongside LuLu Exchange allows us to reach and engage a diverse audience across the UAE and marks the start of a relationship with an organisation whose reach and reputation we deeply respect,” said Mr. Hamed M.T. Khoory, Managing Director, Al Khoory Group.

The ceremony concluded with an exchange of commemorative mementoes as a symbol of mutual appreciation between the two organisations. As a special gesture, LuLu Exchange presented LIVAN UAE with an exclusive jersey signed by AFA players, Lionel Messi, Julian Alvarez and Lautaro Martinez.

About LuLu Exchange

LuLu Exchange is one of the UAE’s most established providers of foreign exchange and remittance services with a network of 170+ customer engagement centres across the UAE. Founded on the principles of accessibility, reliability and customer trust, the company has grown in step with the nation’s pace, expanding its footprint while staying close to the communities it serves. LuLu Exchange serves millions of customers each year through both its wide branch network and the LuLu Money App, a digital platform enabling fast and secure international transfers from anywhere in the country. LuLu Exchange is part of LuLu Financial Holdings, a diversified financial services conglomerate with operations across the Middle East, Asia and beyond.

About LIVAN UAE

LIVAN is a smart mobility brand represented in the UAE by Next Generation Mobility (NGM), a member of Al Khoory Group. Designed for today’s drivers, Livan combines contemporary design, intelligent technology and everyday practicality to deliver exceptional value and a seamless ownership experience. Backed by Al Khoory Group’s trusted automotive expertise and aftersales network, Livan is committed to making modern and accessible mobility more attainable for customers across the UAE.