LuLu Exchange UAE and noqodi Partner to Launch Digital Wallet Cash-In and Cash-Out Services

LuLu Exchange, a leading foreign currency exchange and cross-border payments provider in the UAE, and noqodi, a leading digital payment solutions provider, have signed a strategic agreement to offer Cash-In (Deposit) and Cash-Out (Withdrawal) services for the noqodi Digital Wallet across LuLu Exchange’s network of over 175 Customer Engagement Centres in the UAE.

The agreement marks a major step in both companies’ efforts to expand access to essential digital financial services by combining LuLu Exchange’s extensive physical network with noqodi’s digital payment capabilities. Through this partnership, LuLu Exchange UAE becomes a key exchange partner for noqodi, extending the accessibility of the noqodi Digital Wallet and providing customers with greater flexibility and convenience in managing their everyday transactions.

noqodi has an established presence in the UAE’s digital payments ecosystem, supporting transactions across key sectors including government services, real estate, immigration, corporate payments and digital commerce. Its payment solutions are integrated with platforms and support services offered by entities including the Dubai Land Department. Having processed over 40 million transactions and serving more than 150 merchants, noqodi continues to reinforce its position as a trusted digital payments provider. The company is licensed and regulated by the Central Bank of the UAE (CBUAE) and complies with PCI DSS Level 1 standards, reflecting its commitment to security and regulatory compliance.

Customers will be able to deposit cash into their noqodi wallet or withdraw available wallet balances in cash at any LuLu Exchange customer engagement centres. The service provides real-time processing, instant wallet verification and secure transaction settlements directly at the counter.
LuLu Exchange UAE strengthens its role as a trusted touchpoint for digital financial services through this integration, combining the convenience of noqodi’s digital wallet with the accessibility and reach of its customer engagement centre network.

Beyond the immediate Cash-In and Cash-Out services, the partnership also opens opportunities to explore additional payment and collection solutions in the future, subject to commercial agreements and regulatory approvals.

Speaking on the partnership, Mr. Thampi Sudarsanan, CEO, LuLu Exchange UAE, said: “This partnership is about delivering real, everyday value. noqodi is a highly trusted platform and integrating it across our network of over 175 customer engagement centres means we can offer even greater convenience to the people who rely on us. We are proud to keep investing in solutions that make a tangible difference.”

Commenting on the collaboration, Fahad Al Zarooni, CEO, noqodi, said: “At noqodi, we believe that the advancement of digital payments goes hand in hand with greater accessibility and customer empowerment. Our partnership with LuLu Exchange brings together digital innovation and physical accessibility, enabling customers to move seamlessly between cash and digital payment channels. This collaboration reflects our commitment to expanding the reach of our payment solutions, accelerating digital adoption and contributing to a more inclusive and connected payments ecosystem in the UAE.

About LuLu Exchange

LuLu Exchange is one of the UAE’s most established providers of foreign exchange and remittance services, with a network of 175+ customer engagement centres across the UAE. Founded on the principles of accessibility, reliability and customer trust, the company has grown in step with the nation’s pace, expanding its footprint while staying close to the communities it serves. LuLu Exchange serves millions of customers each year through both its wide branch network and the LuLu Money App, a digital platform enabling fast and secure international transfers from anywhere in the country. LuLu Exchange is part of LuLu Financial Holdings, a diversified financial services conglomerate with operations across the Middle East, Asia and beyond.

About noqodi

noqodi, part of emaratech Group, is a UAE fintech company licensed and regulated by the Central Bank of the UAE (CBUAE). Its fully digital payment platform enables individuals and businesses to make and accept payments through a single account. Users can fund their noqodi stored-value wallet through multiple channels, including debit and credit cards, bank transfers, direct online banking, kiosks and exchange houses.
noqodi serves a wide range of government entities and private-sector merchants. Through a single integration, they can offer their customers multiple payment options and access value-added services via the noqodi web portal and mobile app.

For more information, visit www.noqodi.com