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LuLu Exchange, one of the prominent financial services providers, has further expanded its presence by inaugurating a new customer engagement centre at BurJuman Mall, Dubai. Strategically situated in the heart of the city, the new LuLu Exchange customer engagement centre serves as a convenient hub for both expatriates and Emiratis, enhancing their accessibility to essential financial services.

The new customer engagement centre was inaugurated in the esteemed presence of Mr. Adeeb Ahamed, Managing Director, LuLu Financial Holdings, Thampi Sudarsanan, CEO, LuLu Exchange UAE and other dignitaries.

“Our new customer engagement centre at BurJuman Mall strengthens the ongoing commitment to serve Dubai’s diverse community, including both expatriates and Emiratis. This location was specifically chosen for its exceptional accessibility and convenience, ensuring that financial services including remittances, currency exchange and payment solutions remain readily available to all residents living and working in Dubai”, said Mr. Thampi Sudarsanan, CEO, LuLu Exchange UAE.

LuLu Exchange plays a major role in the lives of the community by providing reliable and swift financial solutions important for day-to-day transactions, savings and family remittances. The local and expat community, which forms a key portion of Dubai’s population, relies heavily on secure, efficient and convenient financial services to maintain connections with their home countries and manage personal finances. LuLu Exchange’s services bridge this essential need, allowing customers to seamlessly support families abroad and manage their finances effectively.

The new customer engagement centre’s accessibility ensures that LuLu Exchange remains at the forefront in offering convenience and reliability, backing its commitment to customer satisfaction and ease of service.

Quess Corp’s subsidiary, Alldigi Tech Limited (formerly Allsec Technologies Limited), a leading provider of Payroll and HRMS solutions processing over 1.5 million payslips monthly, has entered into a strategic collaboration with LuLu Financial Holdings, a UAE-based global financial services conglomerate. This partnership aims to redefine payroll and HRMS services in the MEA region by delivering integrated, technology-driven solutions tailored to the diverse needs of LuLuFin’s extensive customer base.

This collaboration will enable LuLuFin to elevate payroll and HR management for its clients through the integration of Alldigi Tech’s advanced payroll platform and HRMS capabilities. By simplifying salary calculations, generating accurate disbursement reports, and integrating seamlessly with LuLuFin’s offerings, the solution provides businesses with a comprehensive and hassle-free experience. By reducing manual effort, minimizing errors, ensuring compliance with local payroll regulations and streamlining HR processes, it not only saves time but also allows businesses to focus on growth and delivering value to their employees.

Mr. Richard Wason, CEO of LuLu Financial Holdings, commented, “Our mission has always been to provide innovative and accessible financial solutions that meet the diverse needs of community. Partnering with Alldigi Tech will enable us to offer a simple, cost-effective solution for payroll management, helping SMEs reduce administrative burden and focus on growth.”

Mr. Naozer Dalal, CEO of Alldigi Tech, added, “We are excited about this partnership as it combines our payroll expertise with LuLuFin’s deep understanding of the SME sector. Together, we are creating a solution that not only addresses the growing demand for payroll automation but also helps businesses run more efficiently and enhance employee satisfaction.”

LuLu Financial Holdings and Alldigi Tech have partnered to offer SMEs a simplified payroll processing solution featuring strong customer support and query resolution. By combining LuLuFin’s local expertise with Alldigi Tech’s robust system, SMEs can immediately streamline payroll operations, freeing up resources to focus on growth and core business activities.

About LuLu Financial Holdings:

LuLu Financial Holdings is a leading global financial services provider, offering a wide range of services including cross-border payments, currency exchange, and financial technology solutions. With over 350 customer engagement centers in over 10 countries across the Middle East, Indian subcontinent and APAC regions, and a commitment to innovation and customer satisfaction, LuLu Financial Holdings continues to set benchmarks in the financial services industry. Learn more at https://www.lulufin.com/.

For media enquiries, please contact: Vishnu Prasad – vishnu.prasad@lulufin.com

About Alldigi Tech:

Alldigi Tech Limited (formerly Allsec Technologies Limited) has been a trusted leader in customer and employee experience management for over 24 years. Backed by Quess Corp and Fairfax Holdings, the company provides comprehensive payroll and HR management solutions globally, serving 400 clients including Fortune 100 companies, across 42 countries. The company’s suite of services includes end-to- end digital HR solutions, payroll processing and payroll related compliance services, all designed to meet the diverse needs of its clientele.

For media enquiries, please contact: Priya Philipose – Priya.Philipose@conneqtcorp.com

LuLu Exchange, a leading financial services provider in the UAE, celebrated its 15th anniversary at Al Wahda Mall on Monday, marking a significant milestone in its journey of customer centricity and innovation.

In a grand celebration at their very first branch at Al Wahda Mall, LuLu Exchange honored loyal patrons who have journeyed with the institution since its inception. These customers were recognized not just for their loyalty but also for their role in shaping the services that LuLu Exchange offers today.

Monday’s celebration marked the latest milestone in a memorable journey that has seen LuLu Exchange rise to being one of the most trusted names in UAE’s cross-border payments space. From its humble beginnings in 2009, LuLu Exchange has expanded its footprint to 140 customer engagement centers across the UAE.

LuLu Exchange’s rise over the years has been rooted in innovation, with their digital offerings revolutionizing the way remittances are sent from the UAE to other countries. The LuLu Money App, launched in 2017, has since grown into one of the UAE’s most-preferred cross-border payments platforms, offering unparalleled convenience, security, and efficiency to its users.

“Reflecting on our 15-year journey, I am filled with immense pride and gratitude,” said LuLu Financial Holdings Managing Director Adeeb Ahamed. “Our success has been driven by our unwavering commitment to digital transformation and leveraging cutting-edge technology to deliver exceptional value to our customers. At the heart of our growth is a customer-centric approach, where every innovation is crafted with the end- user in mind.”

“We’ve built a remarkable team of talented individuals who share our vision and passion for creating impactful experiences,” he added. “Together, we’ve not only transformed the financial landscape across multiple countries but also created a culture that values creativity, resilience, and empathy. This milestone is a testament to our dedication to innovation, our loyal customers, and our outstanding team who make our vision a reality every day.”

As LuLu Exchange embarks on a new stage of their journey, the company remains committed to leveraging innovation to provide customers with a seamless and secure cross-border payment experience.

ruya, the UAE’s digital-first Islamic community bank, has announced a strategic partnership with LuLu Exchange, one of the UAE’s leading financial services companies. This collaboration allows ruya customers to deposit cash directly and instantly into their ruya accounts at any of the 140 LuLu Exchange customer engagement centres across the UAE, free of charge.

ruya continues to transform the banking services domain by providing a wide range of financial services through innovative, secure and fast technologies. LuLu Exchange has been at the forefront of revolutionizing the cross-border payments space by leveraging innovative technology, expanding its service network, and prioritizing customer-centric solutions. This partnership strengthens LuLu Exchange’s ongoing associations with digital banks and technology companies, enhancing the company’s fintech products.

In addition to this new service, ruya already enables its customers to open bank accounts in less than five minutes using UAE Pass. The arrangement further empowers ruya customers by offering them the convenience of cash deposits through any LuLu Exchange branch in the UAE.

Christoph Koster, CEO of ruya, said: “This partnership with LuLu Exchange highlights our commitment to enhancing the customer experience and expanding our service offerings. By enabling cash deposits through LuLu Exchange branches, we are making banking more accessible and convenient for our customers.”

Thampi Sudarsanan, CEO of LuLu Exchange UAE, also commented on the partnership: “We are delighted to collaborate with ruya, a forward-thinking digital-first Islamic bank. This partnership broadens our service portfolio and reaffirms our dedication to innovative financial solutions that benefit the community.”

Guided by the values of fairness, transparency and social responsibility, ruya prioritizes community engagement, actively supports families, entrepreneurs, and local businesses and reinvests in the communities it serves.

LuLu Exchange has officially opened its 140th Customer Engagement Center in the UAE at Al Mahatta, Sharjah. The Centre was inaugurated in the presence of Adeeb Ahamed, Managing Director of LuLu Financial Holdings, alongside the senior management team.

Continuing its robust expansion across the Emirates, LuLu Exchange has established an extensive network of 140 customer engagement centers in the UAE. This widespread presence enables the company to provide hassle-free services to a diverse customer base, efficiently catering to their financial needs.

The strategic location of the new Customer Engagement Centre underscores LuLu Exchange's commitment to accessibility and convenience for its customers. Commenting on this significant achievement, Thampi Sudarsanan, CEO, LuLu Exchange UAE, stated, “Today marks a momentous occasion for us as we expand our Customer Engagement Centre network by inaugurating our milestone 140th LuLu Exchange Centre in the UAE. This highlights our commitment to providing accessible financial services to the diverse communities we serve.”

By establishing a presence in Al Mahatta, Sharjah, LuLu Exchange aims to cater to the financial needs of both expatriates and residents. The new Customer Engagement Centre will offer a wide range of services, including currency exchange and many more, reaffirming the company's dedication to serving the financial requirements of its customers efficiently and effectively.

The recent launch of the “Zero Bureaucracy” initiative by the Central Bank of the UAE, which falls under the broader “Zero Government Bureaucracy” program by the UAE Government, marks a pivotal step in simplifying government procedures and enhancing operational efficiency.

As one of the most trusted names in the country’s financial community, LuLu Exchange proudly commits to supporting this visionary initiative.

This transformative programme aims to simplify procedures, eliminate redundancy and make things easier for both individuals and businesses. The objectives include eliminating at least 2,000 government procedures, minimizing procedure times by at least 50%, and removing all unnecessary processes.

The CBUAE, in collaboration with the Prime Minister’s Office, recently organized a workshop to discuss the mechanisms for implementing the Zero Government Bureaucracy program. Participants explored various initiatives aimed at eliminating bureaucracy by simplifying and reducing procedures, expediting service delivery, and innovating new government procedure patterns.

As a leading financial services provider, LuLu Exchange recognizes the importance of efficient and streamlined processes. The principles underlying this initiative resonates with our own objective of providing a reliable and seamless financial experience for our customers.

As we continue to innovate and improve, we look forward to contributing to the broader goals of the “Zero Bureaucracy” initiative and playing our part in creating a more prosperous future for the nation.

LuLu Exchange proudly hit another milestone in its growth and success with the inauguration of the 100th customer engagement centre at Q1 Mall, Al Warqa, Dubai. This historic achievement reinstates the company’s commitment to enhancing customer experience and expanding its reach in the region. The newly opened customer engagement centre takes the tally of global engagement centres under LuLu Financial Holdings to 314.

The milestone 100th Customer Engagement Centre was inaugurated by Mr. Satish Kumar Sivan, Consul General of India, Dubai, alongside Mr. Adeeb Ahamed, Managing Director of LuLu Financial Holdings in the esteemed presence of the company’s senior management and key dignitaries from the financial industry. LuLu Exchange’s remarkable growth is a testament to its dedication to providing essential financial services. This Customer Engagement Centre is a significant step forward, reflecting the company’s commitment to the community.

The company’s commitment to a value-driven approach is evident in every aspect of the operations, ensuring integrity and customer satisfaction. LuLu Exchange actively works towards financial inclusion, recognizing the importance of accessible financial services for all. This commitment aligns with the company’s broader vision of making a positive impact on the communities and environment with a focus on sustainability. The persistent support from the leadership and governance of the UAE has been instrumental in LuLu Exchange’s growth journey. The nation’s strategic vision and commitment to excellence have provided a solid foundation for the company’s success. LuLu Exchange remains dedicated to upholding high standards in financial services, with gratitude for the trust placed in them by millions.

Since LuLu Exchange’s establishment in 2009, marked by the inauguration of the first Customer Engagement Centre in Abu Dhabi, LuLu Exchange has undergone a significant transformation, evolving into a diversified leader within the global payments industry. Over the past 15 years, the company has expanded its presence across all seven emirates of the UAE, making a substantial impact on the financial landscape.

LuLu Exchange has consistently demonstrated remarkable growth over the last decade, aligning with the growing demand for remittance services, and established itself as a trusted global financial service provider. This underscores LuLu Exchange’s integral part in the global financial landscape and further reinforces its unwavering dedication to providing secure and transparent cross-border payment solutions.

This accomplishment is made possible through its extensive network of customer engagement centres throughout the UAE and the proprietary LuLu Money digital payments app, reflecting the company’s unwavering commitment to excellence in financial services. As LuLu Exchange continues to evolve and grow, its legacy of innovation and customer-centric initiatives remains a driving force in the dynamic landscape of global financial services.

Abu Dhabi-based LuLu Financial Holdings (LFH), a global leader in the financial services industry,
opened yesterday its 250th global branch in Dubai’s Silicon Central Mall.
The numbers speak volumes about the company’s ambitious rise: 13 years, 250 branches, and 10
countries. The milestone branch, which adds to the company’s growing network across the UAE and
nine other nations, was inaugurated by Dr Aman Puri, consul general of India, in the presence of the
holding company’s managing director, Adeeb Ahamed, and other senior management.
Ahamed said: “Today’s opening is a celebration of the amazing journey we have had as a team, and
the many opportunities we have converted to emerge as a trusted brand. As one of the leading
players in the financial services sector, not just in the UAE but also in our other markets, we have
been credited for being attuned to the sector’s needs.

“Our efforts to bridge the gap between our consumers and our various physical and digital
touchpoints are a key part of our growth story, and the 250th branch is a mark of our determination
and perseverance to disrupt the global payments ecosystem.”
The opening of the milestone branch was followed by two more branch openings on the same day at
Al Majaz and Maaza regions of Sharjah in the UAE.

An ISO: 9001 certified conglomerate, Abu Dhabi-based LuLu Financial Holdings has various
investments in financial services, including remittances, foreign currency exchange, structured
finance for MSMEs, and microfinance for retail consumers in India. Cumulatively, it processes annual
transactions of over $11bn, serving over 15mn customers across various regions.

The prestigious Asian Business Leadership Forum (ABLF) Awards 2022, held under the patronage of Sheikh Nahyan Mubarak Al Nahyan, UAE Minister of Tolerance and Coexistence, and in partnership with the UAE Ministry of Economy and Dubai Cares, was held on Tuesday at a glittering ceremony at the Dubai Expo.
Sheikh Ahmed bin Saeed Al Maktoum, President, Dubai Civil Aviation Authority; Chairman and Chief Executive of Emirates Airline and Group; and Chairman of the Expo 2020 Dubai Higher Committee, graced the occasion as chief guest to felicitate 20 iconic industry stalwarts for their role in sustainable progress.
The ABLF Awards recognises the courage, spirit and fortitude of Asian leaders who are redefining the parameters of ‘sustainable progress’ in the pandemic-ravaged world, and this year’s theme was – ‘Resilience Rising: The Great Reset’.
Some of the award winners this year include Mahinda Rajapaksa, Prime Minister, Sri Lanka (ABLF Statesperson Award); Ban Ki-Moon, former UN Secretary-General (ABLF Social Humanitarian Award); Zayed R. Alzayani, Minister of Industry, Commerce and Tourism, Bahrain (ABLF Ambassador of Commerce Award); Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment, UAE (ABLF Trailblazer Award); M.K. Stalin, chief minister, Tamil Nadu, India (ABLF Statesperson Award); Adeeb Ahamed, managing director, LuLu Financial Holdings (ABLF Outstanding Business Achiever Award); Nuseir Yassin, CEO and founder, Nas Daily and Nas Academy (ABLF Social Influencer Award); and Aroon Purie, founding chairman and editor-in-chief, India Today Group (ABLF Lifetime Achievement Award).
This year’s event also witnessed the launch of a unique initiative by the ABLF and Dubai Cares for the auction of an exclusive diamond-studded ABLF Trophy. All proceeds of the auction will be donated towards Dubai Cares’ initiatives for the education of underserved children around the world.
The awards ceremony was preceded by the ABLF Talks Roundtable Showcase – an exclusive gathering of minds to discuss on crucial socio-economic issues. The conversations held during the 45-minute session rallied around the strategies adopted by leaders to help their organizations and communities recover from the impact of the pandemic.

The meetings between an Emirati delegation, led by Abdullah bin Touq Al Marri, Minister of Economy, and the Indian business community began yesterday in India, with a series of interactive sessions. The meetings addressed promising investment opportunities across various strategic sectors in both countries under the framework of the UAE-India Comprehensive Economic Partnership Agreement (CEPA), as well as briefs on the features and services offered to the business community under the agreement.
The meetings on the first day saw the participation of Dr. Ahmad Belhoul Al Falasi, Minister of State for Entrepreneurship and SMEs; Dr. Ahmed Abdulrahman Al Banna, UAE Ambassador to India; Juma Mohammed Al Kait, Assistant Under-Secretary for Foreign Trade Affairs at the Ministry of Economy; Faisal Al Hammadi, Acting Assistant Under-Secretary for Entrepreneurship and SMEs; and several Emirati business leaders.
The meetings were also attended by Sunjay Sudhir, Ambassador of India to the UAE; Yusuff Ali, Chairman and Managing Director of LuLu Group; Rajan Navani, Chairman of the Confederation of Indian Industry, and a large group of Indian business leaders and investors.
Al Marri said that the CEPA between the two countries had crowned their deep-rooted strategic relations, which are supported by their leaderships, stressing that the prompt drafting and enactment of the 800-page CEPA agreement underscores their countries’ keenness to enhance their partnership for the good of their peoples.
The Emirati delegation visited India to elaborate on the facets of such an important agreement, which is drafted with a flexible framework that provides for future amendments, if needed, as well as to highlight key investment and trade opportunities in both countries, he added, noting that future areas of cooperation include the digital economy and intellectual property.
In a statement to the Emirates News Agency (WAM), Dr. Al Falasi said the UAE delegation’s visit to India aims to present investment opportunities and enable small and medium-sized enterprises (SMEs) and startups in both countries to optimally leverage facilities offered through the CEPA. He affirmed that SMEs are the backbone of the global economy, as the ministry is working on ensuring the growth of SMEs to reduce their dependence on regional exports and enable them to expand in Asia through India, which will drive business in both countries and open global markets for such companies.
For his part, Ambassador Al Banna said, “The CEPA between UAE and India has opened new avenues and opportunities for both the countries. It has the potential to unleash a golden era in our bilateral relations. We concluded CEPA in record 88 days, which reflects the immense desire from both sides to exploit opportunities and benefit the economies of our countries in many sectors. I have every hope that the CEPA will do wonders to deal with unemployment and enhance trade, investment, manufacturing and ‏services.”
Speaking to WAM, Sudhir said that the second visit of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, to India in 2017 saw the signing of 17 agreements between the two countries.
The Indian Ambassador explained that their main goal is to boost the value of bilateral trade to US$100 billion in the next five years, and expressed his confidence of its achievability.
Yusuff Ali said, “As a UAE-based business group with a large presence in India, especially in the retail and food processing sectors, we hope that our imports from India will witness new levels of growth.”
Adeeb Ahmed, Managing Director of LuLu International Exchange, said the CEPA would help expand the avenues of digital trade and enhance trade regulations between the two countries, noting that its framework will further boost consumer confidence in digital trade, which will drive the sector and accelerate digital transformation across the global economy.
The UAE delegation includes representatives of government and private entities, including the Ministry of Economy, the Ministry of Foreign Affairs and International Cooperation, the Ministry of Industry and Advanced Technology, the General Civil Aviation Authority, the Abu Dhabi Department of Economic Development, the Abu Dhabi Chamber of Commerce and Industry, Dubai’s Department of Economy and Tourism, Dubai Multi Commodities Centre, the Sharjah Investment and Development Authority (Shurooq), Sharjah FDI Office, the Sharjah Chamber of Commerce and Industry, the Jebel Ali Free Zone (Jafza), the Ras Al Khaimah Economic Zone (RAKEZ), the Department of Economic Development in Fujairah, the UAE International Investors Council, Abu Dhabi Ports Group, Masdar, DP World, Wizz Air Abu Dhabi, flydubai, Lulu Group International, Sharaf Group, Kanoo Group, Silal Company, and others.