Lulu International Exchange introduces Happiness Guide

For Immediate Release   August 11, 2016

Abu Dhabi: Lulu International Exchange, the leading remittance and foreign exchange services provider in UAE has become the first organization to introduce a Happiness Guide, in line with UAE’s National Programme for Happiness and Positivity. The Happiness Guide will be the focal point of contact for customers visiting Lulu International Exchange and will be ambassadors of positivity and happiness across all its branches.

The Happiness Guide is reflection of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of UAE and Ruler of Dubai, who approved the UAE government’s national programme to further the country’s goals of achieving greater happiness. The UAE was ranked the happiest Arab country and 28th globally in the UN’s fourth 'World Happiness Report, WHR2016', ahead of some of other advanced economies like France (32), Spain (37) and Italy (50). The UAE is also one among four countries in the world that have a Minister of Happiness among their Cabinet positions.

“We are extremely proud to be the first financial services organization to introduce a Happiness Guide. We whole heartedly welcome the UAE government’s initiative to make happiness a way of life. LuLu International Exchange is well known for its customer centric approach and value-laden service. The Happiness Guide initiative will add to the convenience of our customers and help create and nurture an environment of positivity and happiness that can be shared across all our services,” said Adeeb Ahamed, CEO, Lulu International Exchange.

LuLu International Exchange has tied up with the best financial institutions backed with technological proficiency with an aim to provide a fast and reliable service to its customers. Besides remittances, customers can exchange foreign currency at competitive rates and can avail other value added services like the purchase of national bonds, credit card bill payments and mobile top-up for their home country, among others.

Adding to the happiness quotient for customers, Lulu International Exchange also recently launched the ‘Lulu Now’ platform, which allows immediate credit to designated bank accounts instantly and is a testimony of the organization’s commitment towards promoting innovation in all its areas of service.

Lulu International Exchange currently has 39 branches spread across the UAE.