Lulu Exchange honoured with Superbrand title

For Immediate Release    May 30, 2016

Dubai: Lulu International Exchange, the leading remittance and foreign exchange services provider, was conferred the Superbrand title after being voted by the Superbrands Council – the independent authority and arbiter of branding excellence and over 4,000 senior managers and marketing professionals in the UAE.

The prestigious Superbrands Tribute Event 2016 was held at the InterContinental Hotel – Dubai Festival City on Monday and COO Mr. Richard Wason accepted the recognition on behalf of Lulu International Exchange.

“It is a proud moment for us to be awarded this title. The Superbrand status not only underscores our efforts to deliver excellence in financial services, but also reinforces our ongoing success in the region,” said Mr. Adeeb Ahamed, CEO, Lulu International Exchange.

The Superbrands is an independent authority and arbiter of branding excellence committed to paying tribute to exceptional brands and promoting the discipline of branding wherein the programme relies on experts to score brands, on parameters like market dominance, longevity, accounting, good will, customer loyalty and market acceptance.

“Starting from Abu Dhabi in 2009, Lulu International Exchange has made great progress over the years to enhance the range of services offered and has received tremendous acceptance across all the countries where it has its presence. It is our customer-centric approach has made us the most sought after organization in such a short period and we will stay committed to being the best in the industry,” added Mr. Adeeb Ahamed.